SUNAINA YADAV

I've built brands from zero, run campaigns that drove ₹80 Cr+ in investments, and cut acquisition costs 40% below industry benchmarks.

5+ years across B2B Insurtech, HealthTech, E-Commerce, Wealth Management, and Insurance. Currently Marketing Lead at Mosadad, a UAE-based B2B insurtech platform. MBA from NMIMS. Award-winning marketer (Emerging Performer — LivLong by IIFL).

I don't just post content. I build systems that turn attention into revenue.

What I Do

Mosadad

Mosadad is digitizing motor insurance recovery in the UAE. Selling to insurers means long, relationship-driven enterprise cycles — the brand needed sharp positioning, a predictable insurer pipeline, and credibility with insurers, regulators, and industry stakeholders.

• Own GTM strategy, positioning, and messaging for the platform
• Drive insurer acquisition and pipeline through account-based marketing, LinkedIn campaigns, targeted outbound, and strategic industry outreach
• Build automated email nurture journeys across prospect stages to move accounts from awareness to sales conversations
• Develop GTM assets — case studies, product narratives, landing-page messaging, pitch decks, and industry content
• Create blogs, sales enablement content, and marketing collateral that strengthen brand authority and support business development

Pioneer Investcorp

Two established financial brands — PINC Wealth and PINC Insurance — needed a unified digital presence. Social media was minimal, websites needed a revamp, and there was no structured content or engagement strategy.

• Owned end-to-end branding and content strategy across both brands
• Redesigned and revamped company websites for better UX and alignment
• Built social media presence from scratch across LinkedIn, Twitter, and Instagram
• Designed email and WhatsApp engagement campaigns for client retention
• Conceptualized campaigns that directly drove investment conversions

Jollee

A brand new kids' e-commerce app launching from zero. Needed app installs, user acquisition, social media presence, and a content engine — all built from scratch with limited budget.

• Led end-to-end marketing: social media, influencer collabs, Google & Meta Ads
• Built and managed a team of 5
• Designed full-funnel acquisition + retention campaigns (WhatsApp, SMS, Push Notifications)
• Created the brand's entire social content strategy from zero
• Worked directly with the founder on brand personality and GTM

LivLong by IIFL

A new HealthTech product by IIFL needed a complete digital marketing setup — social media, SEO content, lead generation, and a brand launch strategy. Everything had to be built independently from the ground up.

• Independently managed all social media accounts and content calendars
• Created SEO-optimized, platform-specific content for social and communities
• Executed B2B lead-gen campaigns through Facebook & LinkedIn Ads
• Led the full branding and go-to-market strategy including product launch
• Optimized website, landing pages, and app UX for conversions

Paid Ads That Delivered

Content That Performed

LivLong

Trend-Jacking Reel

Hinglish health content riding pop culture trends

PINC Insurance

Research-Based Carousel

Data-driven educational content for awareness

TrueBridesmaid

Engagement Reel

Relatable wedding content — 849 likes

LivLong

Educational Reel

Health awareness content on stress eating

PINC Insurance

Topical Content

Timely awareness content tied to current events

PINC Insurance

Awareness Post

Mental health awareness campaign content

TrueBridesmaid

Relatable Reel

Engagement-driven wedding content

TrueBridesmaid

Wedding Reel

Viral wedding content format

Blog Writing

PINC Insurance

AI & Clinical Trials: Disrupting Pharma's Future

Ghost-written for VP — Pharma & Lifesciences

PINC Insurance

Unlocking the Mystery of Cooking Oils

SEO-optimized wellness blog

PINC Insurance

Intuitive Eating 101 — What It Is & How to Start

Wellness content for audience engagement

How I Work

Brands I've Worked With

What Founders Say

"

Sunaina has a keen eye on content. With her in the team, our Instagram positioning got elevated very quickly. She is observant, understands customer behaviour and is able to translate it very well in the form of content.

Akriti Gupta

Founder, Jollee — Kids E-Commerce Platform

"

Sunaina's dedication and hard work are truly admirable. Her commitment to delivering high-quality work consistently, coupled with dedication to meeting deadlines, is truly remarkable. Thank you for your exceptional work ethic and the invaluable contributions.

Gaurav Dubey

CEO, LivLong by IIFL — HealthTech

Credentials